Voesh’s Stellar Contribution to NYFW
New York Fashion Week (NYFW) is a pinnacle event where cutting-edge fashion meets creativity. This year, Voesh, a name synonymous with innovative beauty solutions, partnered with celebrity nail artists to elevate the nail aesthetics for the prestigious Vera Wang and Christian Cowan Spring/Summer 2020 shows.
Collaborative Mastery with Top Nail Artists
Voesh took the stage in collaboration with renowned nail artists Naomi Yasuda and Pattie Yankee. Naomi Yasuda, known for her avant-garde nail art showcased in films and top fashion events, joined hands with Voesh for the Vera Wang show to deliver nail looks that harmonized perfectly with the overall style narrative.
Pattie Yankee, another celebrated nail expert, brought her signature Gloss Gel Strips to life, custom-made in collaboration with Dashing Diva over DD Virtual Nails for Christian Cowan. This sophisticated blend of creativity and technology highlighted Voesh’s capability to adapt and innovate alongside industry legends.
Backstage Preparations with Voesh Products
Backstage at NYFW, Voesh prepped a diverse lineup of models, including Keke Palmer and Sora Choi, with their revolutionary Collagen Gloves. These gloves provided deep hydration and nourishment while models sat in makeup chairs, ensuring their hands were in pristine condition for the runway.
Designed to save both time and resources, these three-in-one glove masks eliminate the need for several separate products like cuticle oil and massage cream. The easily removable fingertips allowed immediate nail art application, proving indispensable for artists like Yasuda and Yankee.
The Role of Innovative Products in Fashion
Voesh’s contribution went beyond backstage preparations. The introduction of their multi-tasking products in such prestigious settings underscores their commitment to providing high-quality, efficient solutions that cater to the fast-paced environment of fashion shows.
Voesh’s Collagen Gloves left models with a youthful glow, adding to the overall appearance and confidence as they took to the runway. The products were not only effective but also ensured that the process was comfortable and time-efficient, answering a genuine need in backstage beauty routines.
Future Innovations and Collaborations
This collaboration at NYFW is just one step in Voesh’s journey towards integrating health and beauty in the world of fashion seamlessly. By continually partnering with top artists and venues, Voesh is poised to redefine beauty protocols, ensuring that models walk with confidence, backed by the science and artistry of effective skincare solutions.
Written by Angelina Lewis, these insights into Voesh’s role at NYFW 2020 highlight how the brand is constantly evolving and setting new industry standards. Through innovative products and collaborations, Voesh not only influenced this year’s runway trends but also showcased the future potential of beauty maintenance in high-caliber fashion environments.
