Redefining ‘Nude’ in the Beauty Industry
The term ‘nude’, in the beauty industry, has traditionally been associated with one spectrum of colors – largely beige or natural shades. However, this narrow definition regularly overlooks the diverse range of skin tones around the world. As you walk into nail salons, the limited range often fails to embrace and reflect the beauty of darker complexions, which can be beautifully complemented by a fuller spectrum of hues.
Trailblazers in Inclusivity
In recent years, notable brands like Fenty Beauty and Milk have risen to challenge the traditional beauty norms, bringing forth a wave of inclusive options that cater to everyone’s unique skin tone. Joining this revolution is The GelBottle Inc., with Daisy Kalnina at its helm. She launched the Nu Nudes collection intending to serve a broad and diverse clientele.
The Story Behind Nu Nudes
Daisy Kalnina founded The GelBottle with a mission deeply rooted in equality and inclusivity. The Nu Nudes collection isn’t just a product line; it is a personal commitment to celebrating the diverse beauty of all women across cultures. With the mantra ‘Not One Nude Fits All,’ the collection was crafted to be enjoyed by every woman who embraces her unique shade of nude.
A Vibrant Array of Shades
Launched in 2020, the Nu Nudes collection quickly became a bestseller, loved by many for its vibrant array of shades tailored for different skin tones. The collection boasts six new captivating shades alongside six existing ones, with colors such as creamy Vanilla, smooth Caramel, and rich Mocha. These pigments celebrate the richness of skin tones from the lightest to the darkest, offering everyone their unique version of nude.
A Community-Driven Launch
Although initial marketing plans, including a photoshoot, were interrupted by the global pandemic, the brand’s ambassadors stepped in to offer a unique, authentic twist. Through their ‘at-home modeling,’ they showcased the stunning versatility of the shades, helping to build an inspired, community-driven campaign that celebrated real people. This not only highlighted the shades’ beauty but also emphasized The GelBottle’s difference – its genuine connection with a diverse fan base.
Global Footprints of Nu Nudes
Today, the Nu Nudes are equipped globally for salons and individuals alike. The success of this collection signifies The GelBottle’s resolve in reshaping industry standards and expanding the narrow confines of beauty to a more open and inclusive future. From launching collections inspired by under-represented tones to sending their products into space, The GelBottle’s innovative journey reflects on redefining beauty paradigms.
Special Offer: Embrace Your Unique Nude
As a testament to their inclusive ethos, The GelBottle Inc. is offering an exclusive limited-time gift voucher. Complete the form at the top of the page to claim your discount and indulge in the exquisite Nu Nudes collection. From beige to mocha, find your perfect shade and join a revolutionary movement in beauty.
