Nail Art: A Flourishing Trend in Italy
Nail art is experiencing a significant resurgence in Italy, becoming a favorite among young people, influencers, and celebrities. What was once a niche activity has now grown into a prominent service offered in many beauty salons across Italy. Nail design, nail art, and nail care have become integral parts of Italy’s beauty industry, with a focus on innovation and style.
Ladybird House: A Leader in the Italian Nail Industry
One of the pioneering companies paving the way in the Italian nail business is Ladybird House. Based in Modena, Northern Italy, this company imports and distributes major nail brands like CND, ORLY, ibd, EzFlow, and SpaRitual. According to Libera Ciccomascolo, the president of Ladybird House, the nail industry in Italy has grown alongside their company, which was founded in 1992 when nail services were nearly non-existent in the region.
Interview with Libera Ciccomascolo
Chiara Tentori had the pleasure of interviewing Libera Ciccomascolo to gain insights into her journey and the current trends in the Italian nail industry.
Approaching the Nail Industry
Libera Ciccomascolo began her journey in the nail industry while working for another beauty company in Modena. She gained valuable experience and conducted market research to understand the opportunities and risks within the sector. Together with her sister Cinzia, she ventured into starting Ladybird House, becoming pioneers in the Italian nail business.
Current Trends in Nail Salons
Today, nail salon customers desire simplicity, performance, and a touch of glamour—all at a reasonable price. The popularity of new-generation products like brush-on gels is rising due to their ease of application and high performance. These gels enhance, correct, and elongate natural nails while providing color, resistance, and shine without the need for extensive sculpting or filing, thus reducing work time.
Personal Style and Inspirations
When discussing personal preferences, Libera describes her nail style as simple, elegant, and colorful, with red as a favorite color. Her inspiration primarily comes from her customers, fueling her ambition to meet the needs of nail professionals and support their growth.
The Shift Toward Inclusivity in Nail Art
Nail art in Italy, much like the broader fashion and beauty industry, is shifting toward a more inclusive and borderless beauty standard. This new aesthetic embraces genderless creativity, welcoming freedom and creativity in every form. Libera supports this movement, advocating for creativity inside and outside the nail world.
About the Author
This article is authored by Chiara Tentori, a freelance writer and former editor-in-chief of Nailpro Italy, based in Lecco, Lake Como. Her expertise and passion for the nail industry shine through the insights shared in this article.
