Meghan Markle to Expand As Ever Lifestyle Brand Beyond Kitchen Products
Meghan Markle, the Duchess of Sussex, is poised to expand her lifestyle brand, As Ever, beyond its current food and drink offerings into new areas of hospitality and home products. In a recent interview with Inc., Markle shared insights into the future of her brand, expressing a desire for her new products to reflect her personal taste and creativity. “It’s just an extension of me,” Markle noted, hinting at exciting additions that fans can look forward to.
A New Era for As Ever
The range of As Ever’s initial products caused a sensation when launched on April 2. The collection sold out rapidly, with some items disappearing within mere minutes. Alongside celebrated items like herbal teas and shortbread cookie mix, the limited-edition wildflower honey with honeycomb was a standout hit, selling out in just five minutes. The brand’s success demonstrates the keen interest and trust consumers have in Meghan Markle’s carefully curated offerings.
Venturing Beyond the Kitchen
As Ever is set to broaden its horizons, entering the hospitality and home product arenas. Observations from a recent article in People suggested the presence of a white planter with the As Ever logo, sparking speculation that the brand might soon release garden-focused products. Meghan Markle’s evolving brand strategy exemplifies her business acumen and visionary approach.
Adapting and Growing with New Partnerships
Meghan Markle attributes part of her success and growth in business to the valuable advice from friends such as Whitney Wolfe Herd, founder of the dating app Bumble. Their discussions on business adaptability and rebranding decisions gave Markle the confidence to evolve As Ever. Initially launched as American Riviera Orchard, the brand underwent a rebranding, signifying a fresh new chapter for As Ever under its current title.
Another major turning point was forging a partnership with Netflix, which significantly influenced the business plan. “The reach from Netflix, coupled with my vision for the brand, felt like it was going to be a really perfect match,” Markle shared, indicating the transformative impact of this alliance on her business ventures.
Looking Forward to Future Releases
Anticipation builds for As Ever’s upcoming product launches, with hints of a summer release. Meanwhile, Meghan Markle continues to share her entrepreneurial journey through her new podcast, Confessions of a Female Founder, which offers further insights into her experiences and challenges as a businesswoman. The podcast promises a season filled with inspiring conversations alongside other female entrepreneurs, underscoring Markle’s commitment to empowerment and collaboration.
Meghan Markle’s ambitious expansion of her As Ever lifestyle brand not only highlights her versatility and business savvy but also sets a new standard for luxury lifestyle products that merge elegance with everyday practicality. Fans and consumers eagerly await the upcoming launch, ready to embrace the latest additions with the same enthusiasm that greeted the debut collection.
