Soft Touch Transitions to a New Manufacturer
Soft Touch, a renowned name in the nail care industry, has announced a significant transition in its manufacturing operations. Formerly produced by Rudolph International, the nail products will now be crafted by E&M Pro Manufacturer, based in Anaheim, California. This shift comes following the retirement of the previous operators, Jim and Louise Rudolph, marking a new chapter for both the company and the Rudolphs.
The Legacy of Rudolph International
For many years, Jim and Louise Rudolph have been at the helm of Rudolph International, leading the company with a commitment to quality and innovation. Their retirement, announced officially in May, signifies the end of an era that has seen countless advancements and solidified Soft Touch’s position in the beauty industry.
In a heartfelt letter to peers and employees, Jim and Louise expressed their gratitude and excitement for the future. “After 40 years of adventures, we are thrilled to embark on new leisurely pursuits,” they shared, reflecting on their extensive careers and the relationships built along the way.
Meet the New Team: E&M Pro Manufacturer
As Soft Touch transitions to E&M Pro Manufacturer, customers can expect the same high-quality products that have characterized the brand’s history. E&M Pro, led by Eric and Misty Nguyen, brings over 60 years of combined experience in product and industry expertise. Alongside operations manager Shelley Taylor-Wilson, the team is poised to not only continue producing Soft Touch products but also to innovate and introduce new products to the market.
Eric and Misty are passionate about maintaining the standards set by their predecessors while integrating modern manufacturing techniques and launching new initiatives. “We are excited to carry on the Soft Touch legacy and look forward to unveiling new innovations that resonate with our customer base,” Eric stated.
What This Means for Soft Touch Customers
With this transition, customers of Soft Touch can remain confident in the brand’s dedication to delivering premium nail care products. The change in manufacturing venue promises an infusion of fresh ideas and processes while ensuring continuity in the quality that consumers have come to trust.
Moreover, E&M Pro Manufacturer’s strategic location in Anaheim, California, offers logistical advantages and supports efficient distribution channels, which will benefit both national and international customers.
The Road Ahead
As Soft Touch moves forward under new management, the community of nail professionals and consumers stands to gain from a renewed focus on product development. While detailed plans for upcoming releases are yet to be disclosed, anticipation is building around E&M Pro’s next steps.
In the rapidly evolving landscape of the beauty industry, Soft Touch’s commitment to innovation and excellence remains steadfast. With a robust foundation set by Jim and Louise Rudolph, and new leadership eager to make their mark, the company’s future looks promising.
Stay tuned for updates from Soft Touch and E&M Pro Manufacturer as they continue to deliver top-tier nail care solutions and exciting new offerings.
