Introduction
During the bustling months of November and December, salons are packed, appointments are fully booked, and stylists are at their busiest. However, once the holiday rush subsides, January and February can bring a noticeable decline in salon appointments, putting many stylists in a challenging position. How can you maintain momentum during these slower seasons? We reached out to some of the top members of Cosmo Prof’s professional team to share their insights and tips for not just surviving, but thriving when business cools off.
1. Adapting Services for Budget-Conscious Clients
Carly Zanoni suggests introducing express service options that cater to clients whose budgets might have taken a hit during the holidays. These can include mini foils to brighten key areas, face framing with foils, or a simple wet balayage. This approach ensures clients can stay stylish without overspending.
2. Financial Planning for Seasonal Peaks and Troughs
Jocelyn Emberson advises putting aside a portion of income from the busy season to compensate for leaner months. She emphasizes optimizing less hectic periods for essential tasks like website updates, inventory management, and tax planning, which can free up time during busier months.
3. Proactive Communications and Promotions
Stewart Vann highlights the importance of promoting “after-holiday hair” services during the end-of-year rush. Encouraging clients to book budget-friendly services like global glossing and face framing at the beginning of the year can help sustain a steady flow of clients.
Investing in Continuing Education
With the extra time January and February offer, it’s a perfect opportunity for personal and professional growth. Carly Zanoni mentions using downtime for educational video consumption and content creation ideas from social media. Stewart Vann recommends mentorship opportunities and iconic educational enhancements to expand one’s skillset.
Creating a Balance
Managing the demands of a busy schedule requires planning and self-care. Jocelyn Emberson advises scheduling personal time to prevent burnout by integrating short, daily breaks into her routine.
Engaging with New Trends
Stewart Vann insists on using downtime wisely to attend industry events and workshops, fostering creativity and keeping up-to-date with trends that can invigorate his practice when business picks up.
Client Engagement and Social Media
For Brendnetta Ashley, social media is a game-changer that works even while you sleep. She recommends showcasing work online, using relevant hashtags, and promoting availability through Instagram stories as ways to continuously attract new clients.
Building Strong Client Relationships
Ashley also stresses the importance of pre-booking to ensure future appointments and client retention. Updating clients regularly and making them part of the scheduling process can bolster loyalty and secure future business.
Conclusion
The post-holiday quiet period presents a unique challenge for stylists, but with strategic planning, customer-centered approaches, and personal investment in education and creative rejuvenation, stylists can not only manage the lull but also prepare to thrive when activity resumes. By adopting these expert strategies, you can turn the downturn into a golden opportunity for growth and renewed creativity.
