In a recent survey conducted by YouGov, American consumers have shared their opinions on which brands offer the most value for money. Evaluating over 2,000 brands across 25 different sectors, YouGov’s US value rankings report for 2024 provides insights into the companies that consumers trust for quality at an affordable price.
The Standout Brands
Leading the charge for value is Amazon, with a net value score of 59.0. Known for its vast selection and competitive pricing, Amazon consistently ranks highly across all demographics and regions. Following close behind are Dove and Dawn, each with a score of 46.0, making them top choices in the home and personal goods category.
Industry Insights
The analysis reveals that home and personal goods brands were viewed as offering the most value, with an average industry score of 15.6. Food brands followed with a score of 13.4. Consumers also recognized the increasing value in car brands and cable and streaming services, with both categories seeing significant year-over-year improvements of +2.6 and +2.1, respectively.
Conversely, industries such as insurance and gambling were perceived as offering the least value, with gambling even showing a negative value score.
Luxury Meets Value
Interestingly, the report highlights how luxury brands are also perceived as offering good value. Nike, Rolex, and Gucci, despite their premium pricing, have significantly improved their value scores, indicating that consumers value these brands’ quality and prestige. This suggests a nuanced perception of value, where price is not the only measure.
Insights by Income Group
There is a notable variation in value perception between different income groups. High-income individuals, for example, tend to favor brands like Costco for their value, while lower-income groups find value in products like PowerBall. This highlights the impact of socio-economic factors on consumer value perception.
Top Value Brands by Industry
- Airlines: Southwest leads with a score of 22.0.
- Cable & Streaming: Netflix tops the list at 28.1, followed closely by Amazon Prime Video and Hulu.
- Car Brands: Toyota is the leader with a score of 41.5.
- Casual Dining: Olive Garden is favored with a value score of 26.4.
- Food: Quaker is rated highest with a score of 33.4.
- Grocery: Aldi is recognized for offering incredible value with a score of 39.7.
- Home & Personal: Dawn stands out with a score of 46.0.
- Insurance: USAA is rated as the best value with a score of 13.5.
- Retail: Home Depot leads with a score of 41.6.
- Soft Drinks & Beverages: Lipton is the top brand with a score of 33.6.
These rankings provide invaluable insights into consumer preferences, indicating that value perception extends beyond pricing to include elements like quality and brand reputation. Download the full report from YouGov to explore more about the brands offering exceptional value in 2024.
