Understanding the Impact of Winter on Nails
As the seasons change, so does the health of your clients’ nails. Winter, with its cold temperatures and low humidity, poses challenges that can leave nails dry and brittle. People living in areas with stark seasonal changes are well aware that skin and nails need extra care during the colder months. Even locations with relatively stable climates can experience issues like reduced moisture retention and cracked skin, impacting nail health significantly.
The Importance of Hydration
Hydration is key to maintaining healthy nails throughout the winter. Ella Toombs, dermatologist and director of aesthetic dermatology in Washington, D.C., highlights the drying effect of winter air, which can make nails more prone to breaking. To combat this, encourage your clients to incorporate daily nail oil applications into their routine. Options like cuticle oils and even common kitchen staples such as olive oil can do wonders. Diane Gibbons, a veteran nail technician, recommends frequent application of olive oil to keep nails moist and prevent dryness.
In-Salon Treatments and Home Care
Offering hydrating manicures at your salon is a fantastic way to provide immediate relief for clients’ dry nails and skin. Consider retailing complementary products like thick creams that clients can use at home for continued care. Barbara Reed, clinical professor of dermatology at the University of Colorado Hospital, suggests a simple yet effective routine: applying a thick cream, wearing damp cotton gloves, and covering hands with plastic gloves to maximize absorption.
Nighttime Care
An excellent tip for clients is to apply a rich cream to their hands, nails, and cuticles before bed. This acts as a barrier, locking in moisture overnight when the skin repairs itself. Regular application can significantly improve the health and appearance of skin and nails, providing a protective seal against the harsh winter elements.
Identifying Severe Symptoms
Despite the best efforts at prevention and care, some clients may experience severe symptoms like cracking or redness. In such cases, encourage them to seek professional advice from a dermatologist to address potential underlying skin conditions. Early intervention can prevent more severe issues and maintain healthy nails.
Promoting Your Nails Salon Services
Maintaining an active presence on social media and offering a subscription newsletter are excellent strategies to promote seasonal nail care treatments. Encourage your clients to follow your salon’s updates and expand your reach to potential new clients seeking specialized winter care for their nails.
By following these expert-backed tips, you can effectively care for your clients’ nails during the winter months, ensuring they stay hydrated, healthy, and beautiful even in the coldest weather.
